See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Madison’s thriving downtown bar and restaurant scene—from State Street to Willy Street—operates on tight margins, especially venues catering to the city’s 45,000+ college students and state employees who prefer cash for small purchases. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, giving them an immediate incentive to use the cash they’ve already withdrawn from nearby ATMs. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Madison’s bustling bar and restaurant scene on State Street, Capitol Square, and Willy Street depends on cash transactions—especially during game days at Camp Randall and the Kohl Center when thousands of students and visitors flood local establishments. A cash discount program drastically reduces or eliminates your credit card processing costs altogether.Increase Profit Margins
Keep more of each sale without increasing overall pricing. For UW-Madison dining venues, coffee shops, and retail businesses serving the university’s 45,000+ student population and state government employees downtown, every percentage point saved on processing fees compounds into meaningful year-round savings.Encourage Cash Payments
Madison’s farmers markets, entertainment venues, and neighborhood businesses throughout Hilldale and East Washington Avenue already benefit from strong cash preference among local customers. Incentivize customers to pay with cash and reduce chargebacks while aligning with how Madison shoppers and diners naturally prefer to transact.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations while respecting Madison’s values for straightforward, honest business practices.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your Madison business—without disrupting operations that depend on cash transactions.
Whether you’re operating a restaurant on State Street, managing a bar near Camp Randall, or serving the thousands of students and state employees who prefer cash at farmers markets and local retail, CashVue’s Cash Discount Program shifts payment processing costs away from your profit margin.
Contact Us Today to eliminate processing fees and start maximizing earnings across your Madison location.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal in Madison?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Madison’s thriving downtown bar and restaurant scene, concentrated along State Street and the Capitol Square area, relies heavily on cash transactions, and a properly structured cash discount program aligns perfectly with local merchant practices.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For Madison businesses serving the University of Wisconsin’s 45,000+ student population and campus-area workers, this approach preserves your posted menu or shelf prices while incentivizing the cash payments that those customers often prefer at local establishments.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Madison’s walkable neighborhoods—from Williamson Street to Fitchburg—attract price-conscious shoppers and diners who appreciate transparency, and our signage meets all disclosure requirements while respecting that local preference.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. State government and healthcare sector employees in Madison maintain standard accounting practices, and this program integrates seamlessly with your existing systems.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. Madison’s biotechnology firms, agricultural services companies, insurance offices, and the dense cluster of food vendors at the Farmers Market and near Camp Randall Stadium all benefit from reduced card processing costs while maintaining strong customer relationships through fair, transparent pricing..
